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Putting robots to work on creative projects with AI and automation

Updated: May 1, 2023

As the creative industry evolves, it's crucial for professionals to keep up with the latest trends and tools to stay ahead of the competition. The tool that has been gaining popularity is artificial intelligence (AI), which can help accelerate and scale creative output.

AI can encompass a variety of techniques and tools, from automated workflows to machine learning algorithms. Many creative professionals are wary of AI and its potential to replace them, but it's important to understand that AI is not meant to replace creativity. Instead, it should be viewed as a tool to enhance and streamline the creative process.


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Text & Language Generators like ChatGPT

ChatGPT may sound like the robot overlords are taking over the creative industry, but fear not! This friendly AI is here to help. As a creative professional, you're always looking for ways to improve your process and streamline your workflow. That's where ChatGPT comes in.


One of the biggest benefits of using ChatGPT is its ability to generate ideas and spark creativity.

With its vast database and machine learning capabilities, ChatGPT can provide you with a wealth of ideas and inspiration that you might not have thought of otherwise. Think of it as the ultimate digital coworker that never calls in sick.


ChatGPT creative use case ideas


Brainstorming logo design concepts A graphic designer can use ChatGPT to generate a list of creative ideas for a client's logo design. Simply input the client's industry, target audience, and desired brand attributes, and ChatGPT can provide unique and visually striking concepts, as well as color palette and typography suggestions.


Crafting compelling headlines Copywriters can leverage ChatGPT to create eye-catching headlines for ad campaigns, blog posts, or social media content. Input the target audience, desired tone, and core message, and ChatGPT can offer several headline options that are tailored to resonate with the intended audience.


Developing engaging social media captions Social media managers can use ChatGPT to create captivating captions that drive engagement and encourage sharing. Input the post's theme, target audience, and desired call-to-action, and ChatGPT can craft multiple caption variations to suit various platforms, such as Instagram, Facebook, or Twitter.


Writing detailed design briefs Designers can utilize ChatGPT to draft comprehensive design briefs that communicate project requirements and client expectations. Input the project's objectives, target audience, and deliverables, and ChatGPT can generate a well-structured brief that outlines essential information such as design elements, dimensions, formats, and deadlines.


Creating brand taglines Branding professionals can employ ChatGPT to generate memorable and impactful taglines for a new brand or product. Provide the AI with the brand's mission, target audience, and unique selling points, and it can come up with multiple tagline options that encapsulate the essence of the brand.


Generating storyline ideas for a video Video producers and scriptwriters can use ChatGPT to develop creative storyline ideas for their next video project. Input the video's purpose, target audience, and preferred format (such as animation or live-action), and ChatGPT can offer engaging storylines that capture viewers' attention and convey the desired message.


These are just a few of the many ways that creative professionals can harness the power of ChatGPT to assist with their daily tasks. By integrating AI into their workflows, creatives can save time, increase efficiency, and unlock new creative possibilities.


ChatGPT creative limitations

While ChatGPT can help creative professionals enhance their output, it does have its limitations.

Creative professionals may find it challenging to control the direction and tone of the generated text.

Another limitation is that ChatGPT requires a significant amount of data input to generate text, which can be time-consuming and may not always produce the desired results.


Finally, ChatGPT operates based on pre-programmed algorithms, which can limit the flexibility needed for certain creative approaches. While AI and automation tools can be helpful, it's important to keep these limitations in mind and use them as tools to support, rather than replace, human creativity and input. Language generators are not going to replace your creativity or your unique perspective as a creative professional. But it can be a valuable tool in your arsenal, helping you to work faster, smarter, and more efficiently.



 

Image Generators like MidJourney & DALL-E

Creative professionals are leveraging AI image generators like Midjourney and DALL-E to ignite their creativity and explore new and fresh ideas. By using these tools, creatives can quickly generate a variety of images that may serve as a starting point for their next project. These generators can be used to create unique backgrounds, textures, and even entire scenes that may inspire new concepts or serve as an experimental playground for trying out different visual styles.


AI image generators can help eliminate creative blocks and encourage experimentation, as the generated images provide a new and exciting source of inspiration for creatives to draw from.

Midjourney & DALL-E creative use case ideas


Creating unique design elements Graphic designers can leverage AI image generators to produce original design elements, such as patterns, textures, or shapes, that complement their work. By providing a description of the desired element or even a basic sketch, the AI can generate an array of custom visuals, allowing designers to explore new creative directions.


Made using Midjourney. Prompt: a clean white minimalist pattern of leaves and green leafy vegetables

Developing concept art for projects Illustrators and concept artists can use AI image generators to quickly produce concept art for characters, environments, or objects. Input a detailed description or a rough idea, and the AI will generate multiple visualizations that can serve as a starting point or inspiration for the final artwork.


Enhancing mood boards Creative professionals can utilize AI image generators to curate visually stunning mood boards for their projects. By inputting keywords or themes, the AI can produce relevant and diverse imagery that captures the essence of the desired aesthetic, helping to communicate the project's visual direction to clients or team members.

Made using Midjourney. Prompt: Brand mood board for a health food and beverage company, minimalist, white and green, leafy vegetables.

Crafting custom illustrations for content Content creators can employ AI image generators to produce tailor-made illustrations for their blog posts, articles, or social media updates. By providing a brief description of the content's subject matter, the AI can generate visuals that complement the written material, making it more engaging and shareable.


Generating product design mockups Industrial designers and product developers can use AI image generators to create realistic product mockups for presentations, pitches, or online portfolios. Input the desired product features, materials, and dimensions, and the AI can generate multiple mockup variations that showcase the design's potential.


Made using Midjourney. Prompt: a beverage product mockup for a health food and beverage company, minimalist, white and green, leafy vegetables.

Visualizing architectural concepts Architects and interior designers can leverage AI image generators to quickly visualize their design ideas in 3D. By providing a description of the building or space, along with any specific requirements or preferences, the AI can generate detailed renders that help clients and stakeholders better understand the proposed design.


Made using Midjourney. Prompt: a bright storefront design for a health food and beverage company named "Green Juice" with minimalist design, white and green, leafy vegetables.

These examples illustrate the powerful ways in which creative professionals can harness AI image generators like Midjourney or DALL-E to enhance their daily workloads. By integrating AI-driven tools into their creative processes, professionals can explore new creative possibilities, save time, and increase efficiency.


Midjourney & DALL-E creative limitations

While AI image generators like Midjourney can be incredibly helpful for generating ideas and saving time, they come with some limitations and drawbacks that creative professionals should be aware of.

One of the main limitations is that the generated images can sometimes lack the nuance and originality that comes with true creativity.

While the images may be technically impressive, they may not capture a bespoke vision or style of an artist or brand. Additionally, some may argue that relying too heavily on AI-generated images can stifle the creativity and imagination of the artist, preventing them from fully exploring and experimenting with new ideas.



 


Robots can't solve everything for us

It's important to strike a balance between automation and the human touch. Creative professionals should use automation as a tool to enhance their work, not as a replacement for their skills and expertise. By embracing automation and AI as tools in their work lives, creative professionals can increase their efficiency and output, while also freeing up time to focus on the big-picture aspects of their work.


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