I helped develop the concept for an internal white label company which Leafly could use in it's sales materials featuring brand placement availability. FLWR POWR was born and needed a brand identity that reflected a position of being a lead provider of cannabis flower products. I developed a visual identity that centered around the idea of of nature and geometric patterns. The new branding features a dynamic brand system, bold typography, and vibrant colors that communicate FLWR POWR's approachable vibe. The result is a brand that is a distinctive representation of a cannabis marketplace brand which can now be featured in Leafly sales materials.