Leafly, a leading online cannabis information resource, aimed to provide its readership with insightful coverage of the US 2020 election, especially in states where ballots included cannabis legalization reform. As Art Director, I directed a digital campaign featuring engaging graphics and effective information design to engage Leafly's cannabis community. The project aimed to inform voters on the cannabis-related implications of the election and empower them to take action. The campaign successfully met its goal, and Leafly's coverage was widely shared and positively received.