I worked as part of the creative powerhouse of Leafly to support the content and marketing teams in announcing the Leafly Strain of the Year. Our team analyzed market data and buzz to determine the winning strain, and my role was to create a unique visual campaign to promote the announcement. I helped designed eye-catching graphics and develop a cohesive color scheme to ensure the campaign stood out across all digital channels. Through our campaign, we successfully spread the news of the winning strain to cannabis enthusiasts worldwide.