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Weed is fun. Celebrating 420 in bright welcoming style.
For Leafly's 2023 digital marketing campaign, I crafted a celebration of the cannabis holiday with playful visuals and communicative illustrations. I worked alongside our amazing creative team to build this art direction that helped elevate the holiday's culture and promoted a sense of inclusivity for cannabis enthusiasts worldwide. Our work drove significant user engagement and brand awareness, establishing Leafly as a go-to source for all things 420.
Justin Sund - Creative Producer
Emily Resling O'Connor - Creative Lead
Sasha Beck - Design
Michelle Noelke - Design
Carling Kaiser - Copy
More art direction
Curated selects from my creative journey
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