With the launch of Medusa, Saints & Sinners wanted to make a splash in the crowded beauty market. Medusa is a product meant to help tame wild naturally curly hair. As the Art Director and designer on the project, I developed a comprehensive digital marketing campaign that focused on social media, email, and the brand's website. The creative strategy was designed to generate buzz around the launch, boost awareness among the brand's target audience, and drive traffic to the product page. Through eye-catching graphics and compelling copy, the campaign was a success, resulting in increased engagement on social media, higher open rates for email marketing, and ultimately, increased sales for the new haircare product.