Creating a brand for Magic Mushroom Farmer involved designing a set of characters to support marketing for the company's beginner mushroom growing kits. Influenced by 70's American psychedelia patterns and colors, the illustrations were developed to evoke a sense of whimsy fun while also providing a clear visual representation of the product. The characters are to be used across various mediums, including packaging design, website, social media, and print collateral, creating a cohesive brand experience. The end result is a unique and eye-catching visual identity that captures the essence of the light-hearted natural fun of mushroom farming at home.