Stache Grooming, a barbershop in Rochester, NY, approached me for help in revamping its social media presence. Their feeds were lacking in visual appeal, and they needed a new strategy to keep their followers engaged. Working closely with the owner, I developed a visually stunning content plan that included a mix of professional photography, user-generated content, and engaging captions. During the COVID-19 pandemic, it was also critical we create content to keep customers notified of fast-changing statuses and procedures. The new strategy increased social media engagement and followers, ultimately leading to increased foot traffic to the shop.